A good media buyer can get your company great media coverage. But most don't.
Why not? Because PR and Media Buying generally happen in silos. Luckily for amp clients, I have the ability to blend both, building a strong relationship with a publication and leveraging dollars for bigger bangs.
Another problem that occurs is "me too" media placement. Your competitor is in this publication so you should be. Uh, maybe not. They could be getting zero buyers from that big ad which was contracted months ago.
It is crucial to smart business that you know who your audience is and what they read, view and listen. For my clients, I work to define our target audiences, the key messages you want to convey and then analyze editorial calendars and circulations to find you the best placements.
A lot of growing businesses try to handle media buying on their own and utilize the free design services of the publication. That can be pretty expensive trial and error with a potentially lackluster ad.
Call me. Let's make an impact. 602.918.5369
Like what you've read? Then amp is for you. Better your business right now and schedule an appointment: 602.918.5369 or email ampbranding@gmail.com.
Other "Inking" Services
PR Pitching Being quoted or written about provides strong credibility. One editorial mention can often be worth more than all your paid placements.
Article Ghost-Writing Develop your expert standing by providing educational articles to important industry publications. Hey, maybe we can even get your book finished.
Media Coaching Ready for your close-up with the media? Killer sound bites ready? Special sessions on how to really make a good impression.
Proofreading & Editing
Website Content Along with site architecture, smart content is crucial to be heard above your competitors. Copying your brochure just doesn't cut it anymore.
Sales & Marketing Copy From brochures to point-of-purchase displays, I can help craft your tone and personality for long-term effectiveness.
small step. big payoff.
Every project is custom quoted but here's a range to give you an idea.
