I custom quote every project, but here's a range to give you an idea where amp fits in the marketing firm food chain:
Advice: $125 per hour. First 30-minute phone consultation is free. First hour must be paid in advance via PayPal. Have you ever talked to other entrepreneurs who didn’t start out with some professional marketing advice? The wasted dollars put in the wrong media. The lack of knowledge on who would be their long-term customers and where they are. I can assist you with these and so much more.
Marketing Coach: $500 per month
Using me as your marketing coach is an inexpensive way I can help you move your marketing forward. I guide; you do the work. It's designed to answer questions, brainstorm ideas, help you avoid mistakes, keep you on track and moving forward and, bottom line, increase your sales faster than you could alone. We meet/phone once a month at a prescheduled day and time for 2 hours. We talk. We create tasks and steps to accomplish. We track and analyze results. I bring some tricks up my sleeve. In between meetings, you may email me for follow-up questions and advice as often as you wish.
Virtual Marketing Director: $2,500 per month
Exactly what it says. I'll not only advise but oversee and supervise all marketing projects for you on a daily basis. I will work with your agencies or partners and/or call a few of my favorites to get the jobs done. We meet twice a month (if you're local) and you have access to me by phone or email.
Brand Check-Up: $1,500
A two-week process designed to uncover what about your marketing is working, what's not, and what changes to make, all based on customer-driven information, industry forecasting and strategic recommendations. Answers, quickly, based on your customers' perspective. Powerful stuff.
Style Guide: $750
Message Refresh: $2,500-7,500
2-Page sales letter: $850
Small brochure, write/design: $1,200-$2,800
Marketing plan: $2,500-$8,000
What to do, where and how for the next 12 months.
Competitive and Industry Landscape Analysis: $1,500-$4,000
Collateral, Direct response, write/design: $750-$5,000
Creating a powerful marketing component or entire campaign where we get people to take action; pick up the phone, place an order, request more information.
Custom website, write/design/build: $2,000-$23,000 (largely dependent upon numbers of pages and already available content)
NOTE: You'll always receive an estimate or invoice form me prior to work beginning.
Is there a long-term commitment? No. If you aren't getting value you can terminate the relationship with 30 days notice. I can do the same.
Bottomline: I will tell you when your message is off course and the creative sucks. It may sting but not as much as wasted marketing dollars. And I will be there to help fix it.
Hands-On Marketing Knowledge
Web 2.0 and social networking including blogging, podcasting
